In late 2018 Interdax, an online cryptocurrency trading platform, has reached out to LOOP to create advertising spots for their launch.
A set of two spots took several months of careful work to finish. First one 'Features' has been published the following year, and its twin-brother 'Tournaments' has been kept under the wraps for some time now.
'Tournaments' tells a story of one of the main features that Interdax was capitalizing on for a big launch event - cryptocurrency trading competitions. Using familiar to any cryptotrader archetypical characters, we have created a slice of the world where trading is akin to a large sports event where outcomes are unpredictable and stakes are high.
Final stills
Process